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Here are some unique ways to market to your business.
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| marketing calendar ••• January 2012 |
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International Creativity Month
While creativity is something that might not be teachable, it may actually be something that is cultivated, honed and encouraged. January is the perfect month to encourage those around you to be more creative in their thinking and problem-solving. Foster creativity with brainstorming meetings in which people are sent out to take pictures of nature, buildings, people, etc. Paint conference room walls white and make notes on the walls for each meeting. These little things will help people think less in black-and-white terms. Use a variety of products throughout the course of the month including logoed cameras, journals and unique executive toys. Your distributor can help you hash out all the details and get some great imprinted products.
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Trivia Day
Queen of the temperance movement? Carrie Nation. Inventor of the Post-It Note? Art Fry. First man in outer space? Yuri Gagarin. Ah, trivia, there’s something about it that engages most people. Everyone likes to flex their knowledge, so run a contest today engaging all your vendors and clients. Use social media by posting quizzes on Facebook or tweeting questions to the masses. Perhaps you can use your website to host video quizzes. For your employees, have a Trivial Pursuit contest. Naturally you’ll want to offer logoed prizes for all those who answer questions correctly. Call your distributor partner today for help with finding fun prizes.
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Get To Know Your Customers Day
Begin 2012 by starting from scratch and getting to really know your customers. Your sales reps should be out in full force today visiting clients, taking them to lunch or dinner and getting to know what it is you can do to make them successful. You can use a variety of different logoed products – padfolios, computer accessories, totes, etc. – as a sign of your commitment to working together. Your distributor can help you formulate a plan that uses social media as well as good old face-to-face marketing.
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National Handwriting Day
Because of technology, very few people write letters anymore. It’s all about status updates, tweets, texts and e-mails. Well, take a trip to yesterday and handwrite your clients a letter today. Use fine stationery as well as a nice writing instrument to pen a letter to your clients thanking them for their business. Enclose a personalized, logoed pen and encourage them to also write letters to clients and customers. Your distributor partner can find the perfect writing instrument for your company.
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| marketing calendar ••• February 2012 |
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American Heart Month
Heart disease is the leading cause of death in the U.S., and February is the perfect month to run a healthy heart campaign. Businesses needn’t be in the health-care industry to run such a program. Anyone concerned with the wellbeing of its business partners, vendors and employees can launch a campaign. Healthy employees result in lower health-care premiums. Encourage everyone to get a physical and reward those who do with heart-shaped stress relievers. Use social media like Facebook to promote healthier eating and exercise. Engage clients, vendors and employees through Twitter and tweet about success stories. Contact your distributor partner, as she can help you find lots of great heart-themed promotional products.
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National Groundhog Job Shadow Day
Rather than fixate on the groundhog and whether he sees his shadow today, become part of a movement that has high school students shadowing your employees to learn more about business. Students will gain valuable insight into what they’ll need for their future endeavors, and businesses become important mentors for today’s youth. Reward all participants with imprinted products like backpacks or speakers for MP3 players. Your distributor can help you set up the program.
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International Networking Week
Since business doesn’t operate in a vacuum, you need to get out there and network. This week is the perfect time to set up and run networking events within your business community. Announce the event via social media like Twitter and Facebook. And provide imprinted products for all participants. Selections can include neoprene laptop sleeves, iPad accessories and leather portfolios. Your distributor is a valuable resource for putting the event together.
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Valentine’s Day
If you love your clients, let them know … today! February 14 isn’t just for red-hot lovers. Send boxes of logoed chocolates to clients with a handwritten note expressing your appreciation for their business. Consider throwing in a bouquet of imprinted roses to complete the sentiment. Your distributor partner knows where to get all the lovey-dovey stuff for you today.
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International Pancake Day
Take time today for a fun promotion. Visit clients with pancake kits that include mixes, aprons, bowls and spatulas as a way to say thanks for doing business with us. Host a pancake breakfast for all employees too. Your distributer partner can get everything for a logoed kit.
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| marketing calendar ••• March 2012 |
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National Ethics Awareness Month
Every business talks about ethics, but sometimes they may stumble and act in a less than ethical way. Well, March is the time to get moving along on the right track and launch an ethics awareness campaign. Begin with a new mission statement that you send via e-mail and post to all your social media outlets like Facebook. Next, visit clients and commit to being the best business partner for them in words and action. Bring logoed gifts. Finally, have a more intimate affair, like a wine and cheese party, with staff members and select guests. Parting gifts can include etched bottles of wine. Your distributor can help you craft a month’s worth of events for productive and positive results.
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International Women’s Day
Today is set aside to honor women, especially working women. Run a campaign today focusing on the women at your company who contribute in so many ways. Also, give shout-outs to your female clients and vendors. Post videos to your website, tweet messages and recognize everyone on Facebook. Consider giving everyone a special lapel pin as a thank-you.
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National Agriculture Day
Agriculture is so important to our way of life. Today anyone in that industry can run awareness campaigns. And schools and local businesses can run events for students teaching them the joy and benefits of growing a garden. Provide everyone with imprinted garden products like gloves, hoes, shovels, seeds and watering cans. Your distributor partner can help you secure the items and help you come up with great catch phrases as well.
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Won’t You Be My Neighbor Day?
Mr. Rogers spent nearly 40 years on TV as a friendly and warm neighbor to millions of children. Today, the anniversary of his birth, take the time to reach out to your corporate neighbors to find ways to get along better (not that you don’t get along). In a nod to Mr. Rogers, outfit your staff with corporate cardigan sweaters. If you work in an industrial park with other businesses, organize a mixer or other event that gives everyone the chance to network. You never know, you might find new customers.
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